InPost: 2024 In Review
A dynamic video recap of InPost’s marketing throughout 2024 — Poland's leading logistics and parcel delivery company. I was responsible for roughly half of the motion design, working closely alongside another motion designer.
Together, we conveyed the brand's energy and bold attitude, over-delivered on the client’s expectations despite a tight deadline, all while telling the story and showcasing key moments from a full year of marketing activities.
Motion Design
Kamil Dąbrowski (From 1:22 + first scene)
Piotr Mijalski
Sound Design
Zgrywa Studio
Client
InPost
Balancing scope with clarity
There was a lot to fit into this project — from diverse marketing assets to complex messaging — but we managed to keep everything tight and coherent. Despite the ambitious scope, the final animation flows smoothly, packing a punch without ever feeling overwhelming. It was a challenge to balance quantity with quality, and it all came together really well in the final piece.
Input turned into impact
The project was met with great feedback from the client, who highlighted the bold visuals, engaging motion, and the way the brand’s essence was represented throughout the year. Their positive response made the tight deadlines and long hours worthwhile.
Motion shaped by identity
The motion design in this project focused on clean, sharp animation to bring energy and clarity to each scene. Visuals were kept consistent with InPost’s established brand identity, aligning colors, typography, and overall style. The goal was to create movement that supported the narrative and reflected the brand’s character.