When tackling this project, I aimed to create animations that resonated with the festive theme while maintaining a professional standard. The provided illustrations and visuals were transformed into lively animations that conveyed the holiday spirit without being overly sentimental — something that can often backfire at you when working with holiday-themed aesthetics.
Thanks to the distinctive and modular branding developed by an outside team, the animations I designed seamlessly integrated into the event and helped it achieve a unique Christmas quality. My work span here was quite vast: it included building assets such as intros and outros, transitions, on-screen animations, countdowns, presentations, quiz templates, and lower thirds to introduce content and speakers.
The assets added a cheerful touch and made the whole broadcast more personal, setting the right tone and leaving viewers with an optimistic impression. Overall, the package played a crucial role not only in technically allowing for the event to air but also in brightening up the experience, making the Christmas celebration with Biedronka both visually appealing and memorable.