InPost: 2024 In Review
A dynamic marketing recap created for InPost — Poland’s leading logistics and parcel delivery company. The content-rich, visually engaging video takes a vibrant walk down memory lane, highlighting the company's key marketing moments.
I collaborated with another motion designer and was responsible for roughly half of the video. Together, we successfully tied an extensive amount of content into an energetic yet purposeful campaign reel. The result is a compelling showcase of InPost’s marketing journey throughout 2024, told through video, animation, and sound.
Client
InPost
Motion Design
Kamil Dąbrowski (from 1:22 + first 2D scene)
Second Animator (restricted)
Sound Design
Zgrywa Studio
Photography, footage, graphics, and other marketing assets
InPost
Balancing scope with intention
There was a lot to fit into this project — from ongoing social media content, static advertisements, and in-app promos to high-production television ads, vibrant photo sessions, and InPost’s Out of The Box merch launches.
By planning ahead and laying down the foundation first, before tackling the more time-consuming animation production, we managed to condense everything into just under two minutes, cover the key 2024 activations, and make room for some crowd favorites — including fan-submitted pitchside advertising and many viral RTM posts.
Input turned into impact
Thanks to a collaborative and open approach, we smoothly navigated unexpected challenges and refined the piece continuously throughout the process. This way of working allowed the initial concept to be transformed into an impactful, engaging, and fun video — all while meeting every expectation on the client’s side within a tight deadline.
Motion shaped by identity
The animation style was crafted around the brand’s distinct character, incorporating smooth and playful movements throughout. By blending boxy yet fluid animations, punchy typography, and a signature color palette, every frame was designed to reflect the brand’s unique personality.
Each detail was infused with core brand elements, creating a cohesive visual language that resonated deeply with the audience and reinforced InPost as a true love brand.
Logo in motion
While working on the project, I created a fresh, updated animation of the InPost logo, originally intended for use solely within the core video. To my pleasant surprise, it quickly took on a life of its own, becoming an essential element of InPost’s broader visual identity and has been appearing across multiple brand touchpoints ever since.
Authentic Across Cultures
The brand’s reach across art, sport, gaming, fashion, and green initiatives illustrates InPost’s commitment to being more than just a logistics company. This diverse presence spans multiple cultures and interests, reflecting the brand’s versatile identity. Our goal was to capture that range and highlight InPost’s authentic connection with every community it engages.
Let's work together
contact@kamildabrowski.com
I help brands and agencies achieve real results through design and animation — not just by making things look good, but by making them solve real problems. And I genuinely care about making that happen.
Kamil Dąbrowski | Motion Designer & Creative Director
