DreamHack ft. Fortnite
(on behalf of ESL GAMING POLSKA)
Visual identity for an esports tournament series — DreamHack Open ft. Fortnite. A mixture of DreamHack's and Fortnite's aesthetics in three different sub-brands.
My Role
Branding
While working on this project with ESL Gaming Polska, my job was to combine two distinct identities — the one of DreamHack and of Fortnite— to create a brand new vision for a series of Fortnite tournaments.
In shaping this new trademark, I was faced with the challenge of designing three interconnected sub-brands, each tailored to a different game mode within Fortnite: Creative, Battle Royale, and No-Build.
Each mode required a unique aesthetic that resonated with its gameplay style while staying true to the overarching brand narrative. Experimenting with different color palettes, typography choices, and graphical elements can lead to unforeseen visual clashes and other problems that need solving.
Thankfully, dedication, multiple design explorations, and amazing feedback from the ESL team were what kept me going and ultimately allowed me to deliver a well-polished and aesthetic brand package.
